About
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Paracasa is the expression of commitment to India’s growth in home improvement with the country poised for extraordinary growth. The home improvement sector is where innovation and commitment to consumers interest is going to be paramount. With over 17 year’s experience in this sector Swastik and Preeti Ranka understood that to give consumers affordable quality one must have backward integration into manufacturing accordingly Paracasa has been established in 2013 to ensure that furniture components are exactly the way the consumer needs it.
The connect to consumer is a everyday experience for the Rankas with Preeti running Udaipur’s most trusted kitchen showroom called Shade N Shelter. The needs of the kitchen consumer is the guiding focus for Paracasa ‘s foray into kitchen components. Shutters and carcasses required by the leading kitchen brands of the country are supllied by Paracasa. Swastik is a technocrat who has brought all the experience of working in the kitchen industry to the sparkling new manufacturing plant in Udaipur. With equipment imported from all parts of the world and a trained workforce, Paracasa is ready to be most reliable supplier to the kitchen industry.
Innovation and value for money are the guiding principles that Swastik focuses on as he travels across the world to be up-to-date with changes that take place each year in the kitchen industry. His introduction of the Incline Shutter was recognized as a path breaking new design by India Kitchen Congress and awarded Paracasa Incline Handle-Less Shutter Innovative product of the year -2015.
Paracasa offers reliability as the biggest product plus. The need to make the home improvement industry grow is to provide the right product at the right time and of the right quality. Kitchen manufacturers who are setting up shops across the country can deal with Paracasa and not have any anxiety while they grow their business.
“To be known as a reliable supplier, with value-for-money quality.
To be a good employer and provide fair returns to all stakeholders.”
Mutual Growth
We seek mutual growth of Paracasa and its stakeholders i.e. our customers, our employees and our vendors
Quality Excellence
We strive for excellence in manufacturing
Integrity and Fairness
We will be transparent in all our dealings and maintain the highest integrity, ethics and fairness at all times
Reliability
Shall always do, what we say.We pledge to be a reliable supplier that will ensure success of our customer
Social Responsibility
We believe in giving back to society, to make this a better world
Swastik Ranka
Managing Director
A technocrat and entrepreneur , who has been immersed in the Kitchen industry, since he graduated with an MBA in 1996. Swastik is the new breed of entrepreneurs who see India as great potential for impressive growth. A very committed and consumer focused individual, who has constant connect with consumers thru the modular kitchen showroom in Udaipur. He leads a young and energetic Paracasa team
Preeti Ranka
Director
A testimony to the potential of lady entrepreneurs, Preeti is also an MBA with her feet firmly ground in Customer Satisfaction. Her Shade'N Shelter showroom is the prime modular kitchen showroom in Udaipur and the trendsetter for most of the Rajasthan state. Leads a dynamic team and is well connected to architects and builders of the region
Roshan l Joseph
Director
Management Consultant of repute and an authority in Indian Marketing, sales and rural distribution. Was Managing Director of a Swiss Multinational in Kitchen solutions and is Managing Partner of B-More Consulting LLP, one of the top sales development organisations in India and Middle East.
Shyam Bhogle
Marketing Director
Hard core sales expert, Shhyam brings experience of exhaustive consumer products selling,modern retail and the national sales of modular kitchen and kitchen components. Very charismatic sales leader and result focused
Arpita Nalwaya
Chief Finacial Officer
A details oriented CFO, with strong background of finance and administration.A qualified charted accountant, has leadership qualities and provides guidance and controls on all aspects of Paracasa enterprise. Is profit directed but very consumer focused.
Production Manager
Pankaj Malhara
Leads a very motivated manufacturing team of young technical supervisors, to produce the quality Paracasa is known for. Very committed to producing on time and within cost.
Paracasa is delighted to announce that they are IKC Innovative Kitchen Product Award – 2015 winners for Incline Handleless shutters. These awards celebrate achievement, innovation and excellence amongst Modular Kitchen fraternity, Paracasa is proud to be part of this process. Thanks to IKC, Jury members and sponsers.